How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 08:28
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Price
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Pharmacy Mixes Up 9-Year-Old’s ADHD Medicine, Gives Him Opioid More Powerful Than Morphine - AOL.com
Processes
Product
Perception
I Tasted 7 Chocolate Ice Creams and One Was a Clear Winner - Eat This Not That
Good marketing is doing this well.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
Florence gallery says portrait damaged by visitor taking a selfie - BBC